CLEARYX is HZ4’s proprietary sales training and decision-clarity system. Ten modules built on Cialdini’s influence psychology, applied to construction, HVAC, field service, and industrial B2B sales orgs — with individual certification for every rep who completes the program.
CLEARYX is an acronym and an operating model. Every module maps to a letter, and every letter maps to a behavior the sales team is trained, coached, and scored on.
Delivered live and virtually, in cohorts or embedded inside your sales team’s weekly cadence. Each module includes coursework, live practice, and call-scoring feedback.
Cialdini's six principles applied to real B2B and field-service sales conversations.
Diagnostic questioning that surfaces the buyer's real decision, not their stated ask.
Own the frame of every meeting — price, timeline, and scope conversations included.
Build asymmetric leverage without discounting, undermining trust, or racing to the bottom.
Read the room, mirror the buyer, and stay commercial when the deal gets emotional.
Move deals forward with directness — never aggression — through commitments and next steps.
Handle price, competitor, timing, and internal-blocker objections with pre-built response paths.
HZ4's signature close pattern — align decision clarity with buyer identity and momentum.
Install the operating cadence: pipeline reviews, call scoring, and CRM discipline that lasts.
Live role-plays, recorded call review, and written assessment. Pass to earn CLEARYX certification.
Reps who complete the program pass a written assessment, a scored live role-play, and a recorded-call review. Certification is portable across industries — HVAC, construction, electrical, industrial distribution, and field service.
Baseline the team on call recordings, pipeline discipline, and close behavior.
Run the 10-module program with live coaching and weekly reinforcement.
Individual assessment, role-play, and call review. Certification issued by HZ4.
Higher win rates on qualified opportunities across the sales team.
Shorter sales cycles through cleaner decision architecture.
Larger average deal size by leading with value, not discount.
New reps productive faster with a shared vocabulary and playbook.
Top performers stay when they see themselves getting better.
More accurate forecasting through disciplined pipeline hygiene.
Tell us about your team. We’ll follow up within one business day with a training scope, timeline, and pricing tailored to your sales org.